is quick post because of the requests I
received on Facebook few hours ago after posting updates
as regards to Facebook ads.
In one of the status updates, I said "If you cant afford at
least N5,000 to advertise your online business on #facebook
for 30days, you don't a business". A friend of mine, replied
and I quote : " But N5,000 is not even sufficient to advertise
on facebook ads for a week, how come a month? ......".
So, in this post, I'm going to show you how possible it is. I
assume you understand how to create a Facebook ad
though..
Well, no magic in it. All you need to do is to select "lifetime
budget" instead of "daily budget" when creating your ads
and ensure you set the ad to run over a specific period of
time.
So, let's assume you want to spend NGN1,000 for one week,
that will be approximately $6 (NGN170 per dollar) and I will
assume 6 days makes a week.
==> Go to www.facebook.com/ads to create your ad
==> At the budget section, click the drop down arrow, then
select "lifetime budget" instead of "daily budget"
==> By default, Facebook might automatically set the budget
to $350 or something else. Edit it to $6.
==> Click on the calendar icon in the "End" field and ensure
it's set to 6days. This will ensure you're budgeting at least
$1.00 for every day your ad will run.
It should look similar to the screenshot below :
That's all.
If you want to spend N5,000 for 30 days, use a lifetime
budget of $30 and set it to run for 30days as explained
above.
NB: If the ad set doesn't spend up to $1 on the first day, the
system will try to make up the missed amount at a later date
within the ad set.
Remember, no big deal in setting up Facebook ads. The
most important thing is how to get the best out of your ads
without having to break the bank.
Those that were at the BloggersLab get-together in Lagos in
October learnt a lot as regards this and hopefully will also
be discussed at another get-together that will take place
before the end of this year